RSVPs for the APN Outdoor Summer Party have closed and almost 400 industry folk have registered to attend the Friends in High Places soiree next Thursday. However, in shameless advertising fashion, sales director Kent Harrison has taken advantage of the remaining demand and opened his own unofficial RSVP list. So if you want to get on it, check out the video they made—and be prepared to provide bribes.
Who's it for: Anchor by Colenso BBDO and Flying Fish
Why we like it: Colenso BBDO continues its lactose-inspired series with a new instalment that features a model with a head of aesthetically pleasing hair. In the latest edition what at first seems to be another clichéd hair ad quickly twists into something very different when the answer to obtaining beautiful locks is presented in the shape of a glass of milk.
Who's it for: Pak 'n Save by FCB
Why we like it: Every once in a while, Stick Man walks onto Kiwi TV screens to put a smile on viewers' faces with his minimalist approach to advertising. And the latest addition to Pak 'n Save's growing canon of quirky ads features a horse that refuses beer and wine on account of "driving" home. Very responsible, indeed.
Who's it for: World Vision by NZME
Why we like it: rather than simply bombarding viewers with harrowing statistics and a series of depressing imagery in its latest campaign, World Vision has collaborated with NZME to tell the stories of some of the individuals suffering in Syria. And although this isn't a TVC, the journalistic prowess of Rachel Smalley illustrates how long-form storytelling can be used to deliver impact and resonance that would be difficult to achieve within the limits of a 30-second TVC. What's more is that the content is editorially interesting enough to attract the interest of the NZ Herald's readers.