Browsing: youth marketing

The early bank catches the client: how ASB is getting its brand in front of students

ASB has launched a new campaign via Saatchi & Saatchi to draw attention to its GetWise initiative, which has been created to educate kids on how to be smarter with money. In the new 60-second spot called ‘Creating cash-clever Kiwis’, a series of adorable kids are depicted giving imaginative answers to questions about money. Then, once the kids have had their say, a narrator interjects saying that ‘kids have some funny ideas about money’ before prompting viewers to visit the GetWise section of the website.