It’s not Christmas without carols, trees and ads. And while New Zealand retail brands aren’t going as large as those in the UK, whose Christmas campaigns tend to be looked forward to and often clock up views in the millions, there are signs that things might be heading in a more emotional direction here too.
A dearth of Christmas creativity? How Kiwi retailers’ festive advertising efforts stack up against their foreign counterparts
Zip it, sweeties: why brands need to think carefully about jumping on social bandwagons
Twitter is an amazingly fluid and responsive medium for brands. But understanding when it’s appropriate to join the conversation is the difference between a good brand and a great one, says Katie Byrne.