At the 2014 Cannes Lions there were over 3,000 entries into the activation category alone. And, anecdotally, at least, brands in this market are spending more of their budget on real-life experiences that can then be amplified with digital and social tools. Here are a few local examples.
Browsing: Verve Cliquot
Corona, Audi, ANZ and MEA Mobile show the power of the tangible in a digital world