Margins in adland are being squeezed, leaving very little wiggle room. But where some see hopelessness, others see opportunity. And as Fleur Herscott does the indie rounds, she discovers there are a few players flexible enough to slip into the nooks and crannies in this new world.
Kiwi celebrities get minted for good in new Movember Mo-dollars campaign to raise funds toward prostate cancer research.
DDB’s Nick Dellabarca and Liz Richards scooped up the supreme award out of 53 teams which entered Pixel 361°, APN Outdoor’s first annual outdoor creative challenge. The win will see them head to SXSW in Austin, Texas in March next year while both the highly commended and people’s choice awards went to Aaron Carbines and Mike Felix of Us&Co.
We all have that one thing that we are especially good at, or that one meal that we make so well we re-make it again and again instead of learning something new, and that’s what F. Whitlock & Sons has tapped into with its new campaign targeting men via Us&Co for its Killer Sauce, which includes an online ad with an interactive ending.