articles tagged 'Touchpoint'

The Telethon effect: ASB fuses TV and social with Like Loan's second round

  • Social media
  • March 10, 2014
  • Amanda Sachtleben
The Telethon effect: ASB fuses TV and social with Like Loan's second round

ASB's Like Loan promotion, where Facebook fans determine how low its home loan borrowing rate will go, is back for a second round. This time live TVCs, banners and radio streams have joined the mix as the bank tries to draw participants into a conversation.

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Movings/Shakings: March 23

  • movingsshakings
  • March 23, 2012
  • Cath Winks
Movings/Shakings: March 23

In this exciting installment of who goes where; Carly Flynn hits her Target, a Barrell role for Samsung, Plankton floats across the Tasman, Carat dangled to Sewpershad, a US import for MediaCom, Simpson's lovin' it at Macca's, JML Communications expands its girth, Adshel adds Atkinson, Touchpoint’s independent new chair, and Urlich is 'worth it' for L’Oréal NZ.

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