In a world where attention is a currency, the sweet spot sometimes seems to be polarity. Let’s call it the Paul Henry effect, where some watch because of love, and some watch because of hate. That formula often applies to the world of advertising. And MasterCard’s recent efforts starring an over-zealous (and quite lucky) All Blacks fan called Tim are a good example of that in action. Now he’s back in his third appearance for the brand—and he’s as violating as ever.
Heeeee’s baaaaack! MasterCard’s Tim rides again, whisks away ‘best mate’ Richie McCawesome for mystery trip