Browsing: Tim Reed

Westpac, MYOB and Clems give Kiwi business luddites a boost onto the digital jungle gym

According to the latest MYOB Business Monitor, 80 percent of Kiwis use the internet to research products and services, so it’s slightly surprising—especially for many in this sector who are battling with the seemingly unrelenting march of technology on the world of marketing and communications—that only 32 percent of New Zealand businesses have a company website. But Westpac and MYOB are aiming to change that with an initiative called, and it’s likely to be one of the last major campaigns created for the bank by the Clemenger Group before it heads across to DDB.