Browsing: Tim Lindsay

New Zealand seventh on D&AD list, just four campaigns in line for Pencils

D&AD is renowned as one of the world’s toughest awards shows (hence the brouhaha when Clemenger BBDO took a yellow pencil for Ghost Chips the same night it was denied at Axis). And while New Zealand has further cemented its reputation as a creativity hub and been ranked seventh in the world after the first round of judging, just four campaigns are in line to pick up yellow pencils: Silo Theatre Identity by Alt Group (Branding Schemes/Small Business), ‘Donation Glasses’ by Colenso BBDO for Mars NZ, Pedigree Adoption Drive (Direct Response/TV & Cinema Advertising); ‘Call Girl’ by DraftFCB for Prime Television (Radio Advertising over 30 seconds) and ‘Metamorphosis’ by String Theory for Good Books (Writing for Film Advertising).