Browsing: Texsys

Market research, now in portaloos

Market research always does its best to enter every facet of our lives, but Christchurch mobile feedback start up company Texsys has taken it to a whole new level, asking Christchurch residents what they think of the recovery effort—while they’re on the dunny. They’ve done so by developing a software that allows multiple question surveys to be systematically completed via text message.