Look at the cover of any fitness magazine—or the imagery used by gyms like Les Mills—and you’re likely to see beautiful, fit people with flat stomachs, toned limbs, great tans and big smiles. But This Girl Can, a national campaign by Sport England and other organisations that aims to get “women to do their thing, no matter how well they do it, how they look or even how red their face gets”, has taken a more realistic approach by showing everyday women being active. PLUS: The Sun calls time on page 3 girls after 44 years.
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Sweat and fears