Browsing: Sophie Blachford

Tech Watch: Instagram’s brand developer Sophie Blachford on video in Carousel ads

There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look at how Instagram’s Carousel ads have evolved to increase creative expression through video, a feature New Zealand marketers will be able to use on the platform as of next week.