It’s no secret that the traditional postal mail business model is in decline. And while New Zealand Post’s ability to adapt to change can be exemplified by its 170-year existence, the digital age is certainly proving to be the toughest nut to crack yet. But rather than fight the digital, it’s working with it to create viable business extensions and at today’s Direct Marketing event at Eden Park, a rather chuffed head of digital solutions at New Zealand Post, Simone Iles, offered the first glimpse into its new free digital service, YouPost, designed to make life that much easier to manage.
Marketing, advertising & media intelligence
Judging by the amount of recruitment news this week, it appears plenty of folk began the year looking for greener pastures. Thick As Thieves has stolen Colenso BBDO's art director Jae Morrison, marketing maven Simone Iles finds a new Post, Wellington Tourism gets some absolutely positive additions to the team, Paul Gardiner crosses the line wearing lycra, Gareth Davies joins RedYeti Films, Fee-fi-fo-fum finds the Ideas Shop, Market Pulse reaches for ignition, Hitchcock directs Flying Fish (no birds in sight), APN Outdoor's Friends in High Places line-up gets a shakeup, The Sweet Shop moves even further into Asia, Prodigy signs Bradstreet boy, and Blair Haeata joins Ngage.
...as Telecom farewells a marketing doyenne, MediaWorks lures Richard Fenner away from the golf course, Terabyte Interactive opens a Sydney office and QGroup announces a couple of new digital hires.
Minutes were taken, bad coffee was consumed, plaques were handed out and thanks were given at the Marketing Association’s AGM a couple of days ago. And the end result was a few new yet well-known humans taking up positions on the various boards and networks of 'your' association.