Browsing: Sharon Hunter

Remember this? The mouse that roared

You might recall the sound of your first PC; the distinct hum of the hard drive powering up and whirring away as you perused Encarta or had the smiley-faced paperclip teach you to use Clip Art. Or at least that’s what they told you made all that noise. But was there really a little motor inside the big grey box? No, it was a very clever little mouse, because in 1996 homegrown computer manufacturer PC Direct pitched itself as the small but powerful Kiwi PC company who took on the big multinationals, becoming an iconic Kiwi brand of the tech era and winning the 1997 TVNZ-NZ Marketing Award for Consumer Products – Durable.