Browsing: Rob Ellis

The wait ends: TSM rebrands as Semble, unveils its mobile wallet

At a launch event held last night at Auckland’s Snapdragon Bar, TSM NZ chief executive Rob Ellis unveiled a new mobile wallet brand, bringing fruition to a plan that was first announced over a year ago. As part of the launch, Ellis also said that the collaboration between the shareholders 2degrees, Spark, Vodafone, Paymark and banking partners ASB and BNZ would no longer be known as the TSM but rather as Semble. The main principle underpinning the Semble system is that it aims to remove the need for cards by facilitating a contactless payment system through the user’s mobile phone.