Browsing: RadioLab

Magic numbers

You might think the 11 herbs and spices used by Colonel Sanders is a simple calculation of the ingredients required to create the world-famous deep-fried bird. But, according to consultant Greg Rowland from The Semiotics Alliance, you’d be wrong, because in the world of numerical symbolism, 11 supposedly has mystical powers. So which attributes do we ascribe to other numbers? And why?