Browsing: purple dollar

Attitude Live boosts its online audience, wants corporates to see the value of the ‘purple pound’

When we last caught up with Attitude Group, which creates documentaries telling the stories of Kiwis living with disabilities in October last year, it had reached 16,000 fans on Facebook, and less than six months later it’s now reached 100,000 followers, quickly growing its audience by spreading its inspiring stories far and wide. We chat to Attitude Group’s Hamish Smith about the $8 trillion disability market, opening corporate doors and misconceptions about people with disabilities.