Poetry is being shared in all corners of the country on this fine day, as today marks the 19th annual National Poetry Day, which from March this year became known as Phantom Billstickers National Poetry Day after the company penned a sponsorship agreement. In commemoration of the day, we share some favourite poems from people in the industry (and our office, because why not).
Marketing, advertising & media intelligence
Rebel Sport is continuing to tell its brand story via a new poetic spot that's narrated by the stirring voice of ex-All Black star Brad Thorn. Written by Ogilvy's executive creative director Angus Hennah and directed by a Sweet Shop team headed by Joel Harmsworth, the one-minute spot couples gruff spoken word poetry with a gritty montage of sportspeople enduring the heaviness of playing a sport outdoors in winter.