Browsing: Pizza Roulette

Film yourself feeling the burn, get a free pizza

Hell Pizza is well-accustomed to gaining media attention with its controversial marketing stunts. But it has taken that to a whole new level with its Pizza Roulette promotion, which has been featured in the New York Times, TIME, Huffington Post and Reddit and also formed the basis of a story about sado-masochistic trends like the cinnamon challenge on CNN. We’ve got ten Pizza Roulette vouchers to give away to anyone foolish/brave enough to give it a go, so email [email protected] if you’re game and we’ll let our robot of randomness decide who gets them. The only prerequisite is that you have to agree to film the process.