articles tagged 'Our First Home'

A virtuous circle? Our First Home and the two sides of quantifying TV success

  • Media
  • April 17, 2015
  • Ben Fahy
A virtuous circle? Our First Home and the two sides of quantifying TV success

As we've seen with the Campbell Live debate, fans believe the importance of the show can't be reduced to ratings because it also serves an important social function. And broadcasters seem to be saying something similar when quantifying the success of reality shows that include a high level of sponsorship integration because they are leading to commercial results for advertisers. So is that also the case for the inaugural season of Our First Home, which wrapped up earlier this week after three live auctions?

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Toyota braves the world of social solicitation, provides answers to burning vehicular questions

  • Social media
  • March 23, 2015
  • StopPress Team
Toyota braves the world of social solicitation, provides answers to burning vehicular questions

The rise of social media has given humans an opportunity to communicate directly with brands. That seems to have led to more gimme gimme gimme than positive endorsement, but Toyota has decided the risk is worth it and is soliciting questions from New Zealanders and attempting to answer them in an entertaining fashion as part of its Armchair Test Drive campaign.

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Who said Kiwi TV was boring? Host controversy, wheelbarrow mishaps and unexpected flatulence get global attention

  • TV
  • March 20, 2015
  • StopPress Team
Who said Kiwi TV was boring? Host controversy, wheelbarrow mishaps and unexpected flatulence get global attention

It's been exciting times at MediaWorks in recent months, with big restructures in the business and man-slaughterers, fraudsters, bullies and drink drivers featuring on TV. Across at TVNZ, there hasn't been quite as much drama and its new reality format Our First Home has been plodding along rather than taking the nation by storm, but one moment has made it to US clip show The Soup. Plus: searches for the word 'fart' spike after a case of flatulence on The Bachelor NZ.

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X Factor NZ pips Our First Home in early ratings race

  • Media
  • February 17, 2015
  • Holly Bagge
X Factor NZ pips Our First Home in early ratings race

Last year the big free-to-air ratings battle was between The Block NZ and MKR NZ. This year it's X-Factor NZ and Our First Home. And, early on in the piece, it's a tight tussle, with the first episode of the second season of MediaWorks' talent show charting slightly bigger ratings than TVNZ's new reno-reality show. PLUS: TVNZ's Our First Home game extends the show to the second screen.

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Our First Home kicks off with strong ratings—UPDATED

  • TV
  • February 10, 2015
  • Holly Bagge
Our First Home kicks off with strong ratings—UPDATED

TVNZ’s new reality DIY show Our First Home is showing early signs that it might have what it takes to dispossess The Block NZ (screened by MediaWorks) of its throne as the nation's most-watched reno-reality show. According to data from Nielsen, the show had a viewer rating of 456,000 for its first episode—and TVNZ's commissioner of factual entertainment Tony Manson believes that the show has enough substance to keep Kiwis entertained throughout the season. Update: ratings in the 25-44 demographic.

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Social scoreboard

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Horse's Mouth: Jeremy O'Brien and Lyndsey Francis

  • Horse's Mouth
  • November 14, 2014
  • Ben Fahy
Horse's Mouth: Jeremy O'Brien and Lyndsey Francis

Good old fashioned interruptive display advertising is the golden goose that keeps laying for the local TV networks. But integration is so hot right now. And, whether it's sponsorships, programme partnerships, production partnerships or one-off branded content projects, it's a big part of TVNZ's focus for the future. Following its new season launch this week, head of sales Jeremy O'Brien and general manager of media solutions and insights Lyndsey Francis talk turkey about its plans for next year and what the TV landscape might look like soon.

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Masterchef NZ falls on its spatula to make way for new shows, NZ on Air dishes out cash for next year's content—UPDATED

  • Media
  • October 10, 2014
  • StopPress Team
Masterchef NZ falls on its spatula to make way for new shows, NZ on Air dishes out cash for next year's content—UPDATED

After five successful seasons, TVNZ has decided to pull the plug on MasterChef NZ to focus on other multi-night formats, including new drama Filthy Rich and new DIY porn Our First Home. And while TVNZ basks in the soapy ratings sunlight of Home & Away and Shortland St, MediaWorks is looking to follow suit and is asking for submissions for its own multi-night soap.

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