articles tagged 'Nielsen AIS'

Last of the big spenders: NZ top 10 a familiar story

  • Advertising
  • March 18, 2014
  • StopPress Team
Last of the big spenders: NZ top 10 a familiar story

Our media spending heavyweights have continued their dominance for the past three years, reflecting strength in supermarkets and retail, according to Nielsen figures. However, telco seems to be gathering force with Telecom ranking fourth and Vodafone sneaking into the top 10.

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Banking mirror on the wall, who’s the biggest spender of them all?

  • Advertising
  • July 25, 2012
  • Deirdre Robert
Banking mirror on the wall, who’s the biggest spender of them all?

Bankland is never short on action and rumours of National Bank’s shaky future look set to be fuelled by the latest Nielsen AIS figures on advertising spend by New Zealand banks. The ANZ NZ-owned brand spent the second lowest amount on advertising in the first half of this year compared to the other five banks, its $3.5 million paling in comparison to ANZ NZ’s ANZ brand, which clocked up the largest bill of all the banks at $15.3 million.

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