As Cannes wrapped up over the weekend, local agencies Colenso BBDO, DDB and Y&R pulled in their final Lions across the Creative Effectiveness, Integrated, Film and Radio categories.
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While we celebrated Queen’s Birthday with a long weekend, Y&R was revelling over a Grand Effie win at the 2017 North American Effie Awards for ‘The McWhopper Proposal’.
France is the place to be for creatives as Lions were served up over night at the International Festival of Creativity. This year saw a record-breaking number of entries and 70 countries making the shortlists. As the industry stars gathered on the red carpet, New Zealand had reason to celebrate. Local agencies took home Lions of all colours including a Grand Prix as Y&R's 'McWhopper' continues to dominate the awards.
There will be no shortage of pencils in New Zealand's creative agencies next month, as they continue to dominate the international awards. This time seven agencies are adding 30 wins to the country's hall of fame.
Y&R staff around the world are celebrating Y&R NZ's win of the GRANDY for the 'McWhopper campaign', the highest honour at the New York ANDY awards.
Who needs the McWhopper when you can have the Slopper? Burger King proposes to collaborate with other burger outlets
After a rejection from main competitor McDonald’s to join forces and create the McWhopper for Peace Day, Burger King, with Y&R, graciously released another open letter this morning, with a further proposition for collaboration on the day. This time to Denny’s, Wayback Burgers, Krystal, Giraffas and again, McDonald’s.