Browsing: Matt Dickinson

Features
In your space: True
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The advertising industry is renowned for its creative offices. And hot-to-trot independent agency True’s new space in Auckland doesn’t disappoint.

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True straps itself in with AJ Hackett, hits 30 staff
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2014 was a good year for True, with its business growing to four times that of the previous year after developing new working relationships with Vodafone, ANZ (including the current Dream Big campaign), Four Square and Mission Estate Wineries. And now it’s added another client: AJ Hackett Bungy New Zealand.

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Inside: True
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True opened its doors in 2011 after a few senior protagonists from .99 felt the need to go it alone and break away from the nurturing bosom of The Clemenger Group. Like any new business, the first few years were tough going and it focused on growth rather than profit, but it’s gaining momentum, it’s working with big brands like Air New Zealand and Vodafone, it’s moving into areas outside traditional advertising and it currently employs 25 staff. Managing director Matt Dickinson spills the beans on its philosophy.

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Freeview embraces the many faces of Pio for latest push
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In June last year, Pio Terei hit the screens as Freeview’s new mascot and, with the help of its agency True, he attempted to convince those Kiwi TV viewers clinging to their analogue signals to buy a box and get their content for free. And the man of many acting talents has channelled Eddie Murphy in a new ad shot by Greg Page of Flying Fish to showcase the kind of shows that are available on the platform.

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Freeview and True fight for fairness and freedom, as interactive additions announced
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It’s getting to the business end of the digital switchover and there’s just four months to go until the first two regions—the West Coast and Hawke’s Bay—pull the plug on New Zealand’s analogue TV signal. So Freeview has launched a campaign with its new agency True starring Pio Terei that aims to capture the 16 percent of homes still to make the leap to digital–and to convince them to choose the newly pimped out Freeview platform rather than its nearest competitor, the soon-to-launch Sky/TVNZ joint venture Igloo.