Humans are not always rational. And the team at Energi believes the challenge for modern marketers is to plan for that irrationality.
Mind the footpath: Energi talks brand strategy and customer-centricity
Natural born swindlers? The murky world of ad buying
With rebates, questionable digital dealings and measurement issues plaguing media agencies over the last year, Damien Venuto delves into the murky world of media buying to find out if local clients know what they’re paying for.