Browsing: Make a Wish

Fly Buys harnesses the charity swipe

Along with the main ‘every time you swipe something a little bit good happens’ TVC featuring a bunch of playful animals, the idea of creating little moments of joy has been brought to life in the real world with some nice experiential executions, like swipe-activated bubble gum billboards, bubble blowing Adshels and even a seat and a magazine on the Wellington waterfront. But for its latest trick Fly Buys has got the Wellington City Council on-side and is trying to bring some joy to an eight-year-old boy named Elijah.