Following on from requests from local advertisers and in an effort to replicate the success of parent ninemsn’s opt-in email initiatives, MSN New Zealand has released a new service called Hotmail Featured Offers that allows advertisers to promote their wares to local Windows Live Hotmail users.
Liz Fraser, the head of MSN New Zealand, has been elected as the Interactive Advertising Bureau’s new chairperson, taking over from the outgoing chair Michael Gregg.
While the anatomy of TVC and online advertising mediums has been much discussed, a direct comparison of advertiser value is more elusive. But with so much video now consumed online (and online content consumed via TV and other screens) and more advertisers placing TVCs there, directly comparing the value of each medium comes into question. So, which one offers the best bang for buck? And how does one go about comparing value?
January was a record month for MSN.co.nz, with some of its new editorial offerings, particularly its healthy living portal and virtual sports category, bringing in a slew of online punters.