The printing presses may be slowing down across the board, but online channels are starting to take up some of that slack. And, in an effort to capitalise on the mobile and online momentum and make it easier for retailers to get their wares in front of modern shoppers, Reachmedia has released the next version of its catalogue viewing platform, which effectively takes catalogues, resizes them and publishes them in a Facebook environment and on mobile apps.
With the rise of daily deal sites, smart phone technology and e-commerce, the way we’re shopping is changing rapidly and a discount culture has well and truly taken hold. And while New Zealand may be lagging behind slightly in comparison to other tech-savvy nations, lasoo.co.nz is hoping to remedy that slightly with the launch of its “smarter shopping assistant” on Android and Windows Phone apps, which allow shoppers to find and select the best deals while wandering in ‘meatspace’.
Get your read on with a host of entrancing tales about new RWC sponsorships, BIG moves, renaissance buses, the power of cinema, Pauline Hanton, photography, cool new campaigns, the Effies, online pre-research shopping tools, MINI art, sustainable business accolades, rock paper, the branding success of the Smokefree Rockquest and so much more.