articles tagged 'Kaleidoscope'

From apathy to empathy: The thinking behind NZ Fire Service’s virtual reality evacuation—UPDATED

  • Virtual Reality
  • March 23, 2017
  • Jihee Junn
From apathy to empathy: The thinking behind NZ Fire Service’s virtual reality evacuation—UPDATED

While most VR games ask users to lose themselves in the experience, FCB’s latest creation for NZ Fire Service makes doing so a life or death situation. We talk to FCB’s Matt Barnes, lead creative for the Escape My House project on how the technology's immersive realism can help change behaviour for good.

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The power of the penguin: Bluebird celebrates 60th anniversary, tweaks ad for release of new 'Kiwi As' flavours

  • Advertising
  • November 21, 2013
  • StopPress Team
The power of the penguin: Bluebird celebrates 60th anniversary, tweaks ad for release of new 'Kiwi As' flavours

Potato chips and penguins are not a particularly natural partnership. But the power of advertising has made it so. And now, in Bluebird's 60th year, our Antarctic friends are back in a rehashed ad to promote a co-branding initiative with Tegel and Wattie's that sees the release of some new 'Kiwi As' flavours.

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A host of freshly squeezed TVCs, packaged for your convenience

  • Advertising
  • May 2, 2011
  • Ben Fahy
A host of freshly squeezed TVCs, packaged for your convenience

When it rains it pours. After a brief dry spell on the new ad front, numerous newbies have recently been set free. So, for your viewing—and possibly even critiquing—pleasure, a selection of the freshest TV cuts, including Mitsubishi's new brand ad by Clemenger BBDO, Meridian and Assignment Group's polar expedition, TVNZ's new patriotic promo for its news and current affairs offering, State Insurance and Colenso's fireproof box promo, Sealord and Saatchi & Saatchi's wonderous condiment contraptions, DraftFCB's latest work for Genesis Energy and Gregg's and Lumino and Wag the Dog's extended, nationwide tonsil hockey tour. 

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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We give the mic to the industry's future leaders to hear their thoughts on media, ...
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
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Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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When it comes to creating branded content, there are few better in the Kiwi market ...
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
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