While conspiracy theorists might infer that St Patrick's Day has some deeper meaning or historically significant origins, we all know that the day is actually just a great excuse to wear green hat, sip on a dark brew and hop around like a leprechaun for a whole day. And given that it has become such a jubilant day of unrestrained revelry, businesses, brands and politicians all take it as an opportunity to get some additional exposure. Here's a breakdown of some of the interesting St Patrick's Day-themed efforts that emerged this year.
Marketing, advertising & media intelligence
Dwarves the world over are dusting off their greens as St Patrick's Day fast approaches. March 17 sees many things turn a touch green, and most people find enough Irish in them to justify celebrating with 13 million pints or so of Guinness. This year Jameson Irish Whiskey is adding to the party atmosphere by releasing a limited edition bottle of its finest. Designed by Paul Daly, we have one to give away, which you could win by impressing us with your finest hyperbole about the whiskey's bouquet, nose, body and fruity yet subtle notes.