articles tagged 'Isentia'

'It's time to jump on that bandwagon': Isentia's Russ Horell on social media, influencers and the future of journalism

  • Media
  • March 27, 2018
  • Erin McKenzie
'It's time to jump on that bandwagon': Isentia's Russ Horell on social media, influencers and the future of journalism

Gone are the days of media monitors delivering clients a package of newspaper cutouts each morning, but that doesn't mean monitoring is no longer required. Rather, it's as important than ever clients have a pair of eyes on the news gaining attention across the expanding media landscape. Russ Horell, Isentia’s New Zealand country manager, talks to StopPress about the rise of social media, how it's responding with AI and what the future of news and journalism looks like.

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Movings/Shakings: 1 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 1, 2018
  • StopPress Team
Movings/Shakings: 1 March

Industry happenings at APN Outdoor Group, Isentia, Goodoil, Fish&Clips, EightyOne and the Outdoor Media Association of New Zealand.

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Tapping into China's $US1 trillion economy

  • In association with Isentia
  • March 11, 2016
  • Richard Spencer
Tapping into China's $US1 trillion economy

Isentia's Richard Spencer with some tips on how to tap into China's enormous digital economy through social media.

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