Back in 1996, Daniel Barnes started up his own agency. In 2008, he was joined by Paul Catmur, who moved down the road from his role as ECD at DDB to fight the independent fight. And seven years on, Barnes Catmur & Friends has established a solid reputation for pumping out effective work, its in-house media model is catching a bit of attention and some big clients have come knocking recently.
True opened its doors in 2011 after a few senior protagonists from .99 felt the need to go it alone and break away from the nurturing bosom of The Clemenger Group. Like any new business, the first few years were tough going and it focused on growth rather than profit, but it’s gaining momentum, it’s working with big brands like Air New Zealand and Vodafone, it’s moving into areas outside traditional advertising and it currently employs 25 staff. Managing director Matt Dickinson spills the beans on its philosophy.
At 15, an age when most teens are experimenting with pimple-popping techniques, Brendan Jarvis had already entered the digital agency world. And this early foray set the foundation that would eventually lead him to the position of running The Space In Between, an agency with eight staff and a growing market in the education sector and the US.