Dunedin-based biotech company Pacific Edge is this year’s supreme winner of the New Zealand Innovators Awards thanks to its novel cancer detection test Cxbladder. The awards also honoured several individuals and companies, including Fonterra for its Alternative Make Cheese process used to produce premium Mozzarella on a commercial scale; StretchSense, which has created a sensor for measuring human body deformation and movement; and 14-year-old Ayla Hutchinson, who developed Kindling Cracker – a device used for making wood kindling.
Browsing: Innovators Awards
Revolution Fibres, an Auckland company that uses nanotechnology to make super strong fibres—in particular, for air filters for household ventilation systems, high strength fishing rods and fabric to enhance skin healing—claimed the supreme prize at the 2012 New Zealand Innovators Awards. And in the categories most relevant to the marketing community, Syrp’s Genie, Kiwibank’s online relationship management, The Gibson Group’s TouchHistory innovation, audio/text fusion Booktrack, virtual world SmallWorlds, paperless receipts company Paperkut and The Nutter’s Club also took home prizes.
Innovation helps drives our economy. And, in the marcomms world, innovation helps to drive effectiveness. But are you getting the recognition you deserve? Sir Ray Avery is calling on enterprising Kiwi minds and organisations to enter the New Zealand Innovators Awards. And who are you to argue with one of our country’s best-known innovators?
The newly refreshed New Zealand Innovators Awards launches today and, in addition to the awe and jealousy you will inspire in your colleagues and competitors if you win, clever and inventive types will also have the chance to win a diamond encrusted, platinum-plated, gold-infused oversized paperclip.