These recent award-winning campaigns demonstrate the power of precision, creativity, and innovation in transforming New Zealand’s DOOH landscape in 2024, says Perion.
Ash Houghton, VP of Sales, NZ at Hivestack, says there were key changes in how Kiwis interacted with out of home this year, due in part to programmatic.
Waikato-based digital marketing agency Unbound has joined forces with Stape, a specialist in server-side tracking.
A startup providing free and secure phone charging via interactive kiosks has officially launched its network across Aotearoa.
Retail media network Market Media has brought programmatic delivery to its instore advertising screens across The Warehouse and Noel Leeming stores.
Vast Billboards has expanded its reach across New Zealand with a new billboard and strategic partnership with Hivestack by Perion.
The Out of Home Industry has announced the first round of finalists in its inaugural Awards – The Speccies, that celebrate Aotearoa’s creative talents.
Digital marketing agency Unbound has partnered with Hivestack, a leading independent programmatic digital out of home ad tech company.
As the market embraces the potential of pDOOH, StopPress caught up with oOh!media NZ, and media agency D3 to address the opportunities in this space.
HYPER has announced a new partnership with Hivestack, a leading independent programmatic digital out of home ad tech company.
LUMO Digital Outdoor and MetService have partnered up to offer brands weather signals to determine creative and ad-serving decisions for DOOH.
Go Media is on a mission to become a household name. StopPress finds out why it’s time to tell their story.
Go Media has announced the launch of its ‘Way to Go’ digital screen network across Greater Wellington rail station platforms.
oOh!media NZ has announced the expansion of its Programmatic offering, with dedicated resource and diversified supply partners.
PDOOH technology has helped a Kiwi paint brand deliver dynamic billboard ads based on local weather forecasts, across the country.
JOLT, New Zealand’s fast, free Electric Vehicle (EV) charging and Digital Out of Home network, has unveiled its industry tech partnerships.
The finalists for the 2022 IAB New Zealand Digital Advertising Awards have been announced following a record number of entries.
A refreshed Powerball platform via PHD & DDB has been launched with a LUMO DOOH campaign, utilising programmatic and dynamic creative optimisation.
LUMO Digital Outdoor has announced it is integrating with Hivestack’s first-to-market DOOH yield management solution.
LUMO Digital Outdoor is partnering with global outdoor analytics platform Quividi, taking reporting accountability to new levels for the sector.
Out of Home advertising continues to see growth according to recent data released by The Out of Home Media Association Aotearoa (OOHMAA).
The Out of Home Media Association Aotearoa has reported a solid start to 2022, with quarterly revenue performance up four percent year on year.
LUMO Digital Outdoor and Doohly have partnered in the development of a new CMS to streamline the direct and programmatic DOOH buying experience.
TVNZ is the first brand to run a roadside programmatic campaign across JCDecaux New Zealand’s roadside Digital Large format network.
Out of Home media company JCDecaux New Zealand has announced the launch of programmatic trading across its roadside Digital Large Format network.
LUMO has announced the promotion of two senior staff and the addition of its 30th large format LED Screen to its national portfolio.
LUMO and Hivestack have teamed up to launch New Zealand’s first dynamic programmatic digital out-of-home campaign for Fire and Emergency NZ.
Digital Out-of-Home (DOOH) advertising is seeing unprecedented growth in New Zealand. A growth Lumo hopes to capitalise on with the inking of a global partnership that…