North & South’s My Space hit TVNZ Heartland’s screens last month. And now ACP and TVNZ have announced another broadcast/print media hybrid with a slightly longer name: Entertaining in Style with The Australian Women’s Weekly.
Print and TV are usually fairly uneasy and rather competitive bedfellows. But the once disparate media realms are steadily converging as TV websites embrace print and print titles increasingly embrace video. And TVNZ and ACP’s North & South have converged on each other with a new show based on the long-running My Space section in the magazine that will screen on its patriotic pay TV channel Heartland.
It may barely be a year old, but TVNZ’s 100 percent local content channel Heartland has undergone a visual makeover, albeit nostalgic. The new look features a range of Kiwiana phrases embedded in some retro Kiwiana images designed by Jon Chapman-Smith from creative agency Fuman.
Today sees the launch of New Zealand’s first 100 percent local content channel, TVNZ Heartland, which features a mix of old classics and new gems and will be shown on the Sky platform. And, according to TVNZ’s head of digital Eric Kearley, we can expect to see more of these types of channels on the pay-TV platform in the future.