Browsing: head of digital

Inside Bauer’s burgeoning digital storytelling machine

Earlier this week, Bauer and Mobile Embrace were confirmed as the latest additions to the IAB NZ board, which already includes NZME, Fairfax, Yahoo NZ, Yellow, Seek, Vodafone, Google NZ, Mi9, TVNZ, MediaWorks, Trade Me and Met Service. StopPress chatted to the conglomerate’s head of digital Michael Fuyala to find out more about the strategy that underpinned this move.