The human urge to collect is a powerful one (and makes for excellent television). And our local supermarkets have been tapping into this urge in recent years, whether through tiny groceries or animal cards. In pretty much every case, the nation seems to have gone completely mad for them, with swap meets being organised, black markets being established and kids regularly tugging on parents’ pants demanding the full set and the associated plastic tat. Now Countdown has struck up a deal with Disney Pixar for its latest collectables campaign, Domino Stars.
Countdown goes back to the collectables well once again, this time with Disney Pixar
Burger King takes the moral high ground, stops offering toys in meals and advertising to kids
Burger King has cut toys from its kids’ meal options and stopped television advertising of its kids’ meals, and it says it’s the first burger chain in New Zealand to do so.