The hype was real: there was indeed a genuine news item from yesterday’s Marketing Forum, the annual knees up for senior marketers held by the Marketing Association. And the news is the Hyperfactory Handley Future Marketing Scholarship.
Browsing: Geoffrey Handley
One year after US media and marketing company Meredith Corporation took a 20 percent stake in mobile marketing company The Hyperfactory, which was set up by New Zealand brothers Derek, 32, and Geoffrey, 35, Handley in 2001, ‘full alignment’ has been completed. Or, in less corporate US speak, ka-ching.