Opinion
Damon Stapleton: money, creativity and fun
Wanting to have more fun this year, DDB chief creative officer Damon Stapleton takes a look at why creativity is more important than money.
Wanting to have more fun this year, DDB chief creative officer Damon Stapleton takes a look at why creativity is more important than money.
The classic ‘work first, play later’ incentive strategy works. But in this industry, Michael Goldthorpe thinks fun works better.