Tom Eslinger, Saatchi & Saatchi’s global head of digital and social returned to the New Zealand stage last week (albeit virtually) at Ad:Tech’s inaugural Auckland conference. And, beaming in over Skype from his hotel room in Singapore, he shared a concentrated dose of the secrets to mobile marketing contained in his book Mobile Magic, which was released earlier this year.
Browsing: Force Fit
Recruitment campaigns for the New Zealand Defence Force usually focus on patriotic duty or the diversity of experiences on offer. But for its latest push, it’s focusing on fitness and, with the help of Saatchi & Saatchi and Roam Creative, it has created an app called Force Fit that lets potential recruits ensure they’re fit enough to pull on a uniform.