Browsing: flavour

The marketing minds behind L&P’s decision to spice up its brand

With the temperature warming up, L&P is looking to make the most of Kiwis reaching for a drink by rolling out a new look logo and bottle by Marx Design, as well as a new flavour to match. We talk to L&P marketing manager Angela Broad and head of marketing at Coca-Cola Amatil Leigh Moss about why now for the rebrand, remaining true to the iconic beverage and introducing a new flavour.