Browsing: ethnography

Indoor outdoor flow: new Adshel study keeps it personal, offers a glimpse into the modern human condition

In an effort to better understand modern consumers and their media consumption habits, and at the same time facilitate a rethink about outoor media among media agencies, Adshel recently conducted an in-depth study combining quantitative data and ethnographic insights. And, according to marketing manager Emma Barnes, the results of the ‘Inside Outdoor Lives’ study “really backed up our beliefs and strengthened our case of the benefits of Adshel”.