Humans are not always rational. And the team at Energi believes the challenge for modern marketers is to plan for that irrationality.
Like so much in the marketing and communications arena, much of what is done is based on intuition and approximation. Shopper Marketing has tended to exaggerate this contention but now there is an agency that has built a best practice model for the industry, with a robust offering that gives clients certainty through accurate, data-driven insights.
Potato chips and penguins are not a particularly natural partnership. But the power of advertising has made it so. And now, in Bluebird’s 60th year, our Antarctic friends are back in a rehashed ad to promote a co-branding initiative with Tegel and Wattie’s that sees the release of some new ‘Kiwi As’ flavours.