articles tagged 'economy'

Taking New Zealand's economic pulse

  • Marketing
  • January 18, 2010
  • The Media Counsel
Taking New Zealand's economic pulse

Welcome to the Media Counsel's first Media Monitor for 2010. Are we there yet? 2009 was a tough one. So is the economy looking any healthier in 2010? Like someone stealing lentils, we take the pulse.

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Economic recovery: are we there yet?

  • Media
  • October 22, 2009
  • The Media Counsel
Economic recovery: are we there yet?

“Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.”  – TVNZ Head of Sales Dave Walker, quoted in Planit last week (14 October 2009) MediaWorks ...

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100% Pure goes to China

  • Marketing
  • September 10, 2009
  • StopPress Team
100% Pure goes to China

Fresh from its success in dragging Aussies across the ditch to ski, soak and spend,  Tourism New Zealand has just launched a new 100% Pure campaign in China. The brand got a first outing there in 2008, with “astonishing results”, according to TNZ. The new campaign commenced on September 7 ...

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Green shoots for marketing & media

  • Recruitment
  • August 31, 2009
  • Deirdre Robert

Could spring winds finally be blowing to a marketing budget near you? Recruiters in the marketing and communications industries are cautiously welcoming a 'green shoots' style recovery, lending credence to yesterday's National Bank survey which claims record boosts in Kiwi business confidence. The optimism is in stark contrast to ...

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Same as it ever was

  • Opinion
  • August 24, 2009
  • StopPress Team

Times are tough. So how can creative industries survive the recession? Read more >>

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

New research: what NZ worries about

  • Marketing
  • August 24, 2009
  • Jacqueline Ireland
New research: what NZ worries about

Colmar Brunton has been tracking the pulse of the nation for the past three years, and we’re starting to see a more positive outlook from New Zealanders across a whole range of indicators, mirroring the shifts that have been noted recently in the business sector. People are increasingly positive ...

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