Browsing: DM

Is it DM?

Everyone loves a quiz. That’s why TVNZ is bringing back Mastermind next year. And the Marketing Association is putting the industry’s direct knowledge to the test to draw attention to the fact that it’s time to get your entries in for the NZDM Awards.

Mouse-to-mouse to smartphone: Michael Goldthorpe on the evolution of DM

Michael Goldthorpe discusses the evolution/his changing understanding of direct marketing, otherwise known as DM, from when he was a youngster when those two capitalised letters meant one thing: Danger Mouse. And now, as an adult where technology has changed the game completely, where direct marketing is no longer just a targeted letter sent to your mailbox and finally, he discusses whether the fundamentals have really changed all that much.