Digital is no longer the siloed side project that’s only tapped into if there’s enough budget left over. It’s now an integral part of the comms strategy of most major brands, and its prominence is only becoming stronger as the online audience grows. To investigate the changing face of digital, StopPress has launched ‘Rise of the machines’, a new series in which we chat to few brains in the industry about how the channel is evolving. First up is DDB’s digital creative director Haydn Kerr.
Rise of the machines: Haydn Kerr on being a creative in a digital world