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Kama ‘Zoo’tra
Wildlife Conservation Film Festival, with DDB New York, is celebrating procreating pandas in a cheeky new campaign.
Wildlife Conservation Film Festival, with DDB New York, is celebrating procreating pandas in a cheeky new campaign.
DDB NY has teamed up with not-for-profit organisation Water Is Life to produce the drinkable book, a short publication printed on specially designed filter paper capable of removing life-threatening bacteria from unclean water.
In an effort to illustrate the severity of the risk of extinction for the Sumatran tiger, DDB New York sent 400 copies of an original song to a collection of recipients, who were then asked to make digital reproductions of the tune.