Andrew Hawley, the managing director of Touchcast was recently elected to the CAANZ executive board, an appointment that served as commendation for the quality of the digital work his agency has delivered since its inception. Recently, Touchcast was ranked 6th fastest growing company in New Zealand, and 46th fastest growing tech company in Asia Pacific. Touchcast’s work has featured at the RSVP and NZDM Awards in New Zealand, the Caples Awards in New York, at Cannes, the Future Marketing Awards for Asia Pacific Region, and the Best Design Awards in New Zealand. He has been on the digital jury of the Clio awards in Miami, and has judged the Axis and Effie Awards in New Zealand several times. And given his interest in creating digital experiences, StopPress recently sent him a few questions on how the interactive channel is evolving and what challenges this is introducing.
Rise of the machines: Touchcast’s Andrew Hawley on digital charlatans, heads of digital and the value of experiential