articles tagged 'Courtney Lambert'

One vs. many: Courtney Lambert on why New Zealand needs a mixed agency model to reach its growth targets

  • Marketing
  • August 24, 2012
  • Courtney Lambert
One vs. many: Courtney Lambert on why New Zealand needs a mixed agency model to reach its growth targets

Is a single agency model the best approach to fulfill New Zealand's growth targets? Courtney Lambert doesn't think so.

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Some content may offend

  • Marketing
  • April 10, 2012
  • Courtney Lambert
Some content may offend

I have a confession to make. 

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Movings/Shakings: January 16

  • movingsshakings
  • January 15, 2012
  • StopPress Team
Movings/Shakings: January 16

New year, new (and even some pre-Christmas) news in this bumper edition of Movings/Shakings, as Saatchi & Saatchi kicks off its Creative Collective with two hires, DDB adds a six pack to the creative coterie, tributes flow for Wellington's Mike Boekholt, Adshel announces its new marketing director, Michelle Boag farewells Ogilvy, Courtney Lambert exchanges Fairfax for Xero, Kath Hurley swaps the MPA for the MA, NZ Lotteries chooses its new chief, Holly Dean takes a break from The Sweet Shop, and Cliff Joiner switches allegiance. 

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Fairfax rings changes within Kiwi divisions

  • Digital
  • September 16, 2011
  • Ben Fahy
Fairfax rings changes within Kiwi divisions

The latest annual report from Fairfax painted a fairly grim picture for the Australian-owned media company, with a loss of A$401 million on the back of a A$651 million writedown in the value of its mastheads and a 40 percent reduction in the value of its share price this year. In an effort to raise capital, local teacher's pet TradeMe is set to be partially floated and changes are also being made within both the New Zealand newspaper and magazine divisions.  

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Forget about Buck's testicles, let's embrace the new rugby bling

  • Brand
  • August 3, 2011
  • Courtney Lambert
Forget about Buck's testicles, let's embrace the new rugby bling

In case you hadn't noticed, it’s 2011. 1987 was a while ago now. And while it must have been a very exciting time for Kiwis of yesteryear to win a Rugby World Cup, do we really have to point every element of tournament communication and design back to the glory days?

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

God defend New Zealand: is overlooking Kiwi comms talent a sin?

  • Marketing
  • March 22, 2011
  • Courtney Lambert
God defend New Zealand: is overlooking Kiwi comms talent a sin?

I once heard about a wine industry meltdown when New Zealand wine wasn't on the menu for an Auckland-based Tourism New Zealand schmooze function. And good on the winemakers for kicking up a stink, I say. Yet who would do the same if the branding, media services, website or PR wasn’t run by Kiwis? Overlooking New Zealand talent for ‘experts from out of town’ is a hate-crime against the country and, in front-facing services such as marketing and communications, it’s just bloody stupid.

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What ever happened to brand stewardship?

  • Advertising
  • February 1, 2011
  • Courtney Lambert
What ever happened to brand stewardship?

One of the primary jobs of a marketing team should be to govern the brand; to take care of it, make it thrive and stop it from getting ripped to shreds in the media.

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Double Rainbow—what does it meeeaaan (for marcommers with viral ambitions)?

  • Advertising
  • January 24, 2011
  • Courtney Lambert
Double Rainbow—what does it meeeaaan (for marcommers with viral ambitions)?

I love Double Rainbow and any mention of the epic YouTube clip makes me super happy and walk around all day saying ‘all the waaaay’ and ‘what does it meaaaan?’ So it was with mixed and curious feelings that I sat back and watched the reaction to the new Vodafone ‘Double’ TVCs from some of my über YouTube community friends.

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Logo-b-Gone required as Auckland's unsightly design stain settles in

  • Design
  • November 10, 2010
  • Courtney Lambert
Logo-b-Gone required as Auckland's unsightly design stain settles in

I'm always reluctant to get into discussions about logos because I don't think I'm overly qualified to talk about them (and because everyone else thinks they are overly qualified to talk about them). Generally, those that bleat the most about logos are those that know the least about marketing; the ones who think branding is a sticker you put on an apple before you export it to Japan. But I feel the need to make a wee exception.

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I think we're going to have to start seeing other agencies...

  • Advertising
  • October 27, 2010
  • Courtney Lambert
I think we're going to have to start seeing other agencies...

"They are a Saatchi client, they are a Colenso client, they are a DDB client". I hear this all the time from ad agencies and I hate to break it to you, but the deep romance you have with your peacock, trophy brands is often not reciprocated.

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Learning from the Whale: Cameron Slater's rules of engagement

  • Digital
  • October 10, 2010
  • Courtney Lambert
Learning from the Whale: Cameron Slater's rules of engagement

One of the most successful people in New Zealand social media was on telly last week. On 60 Minutes, even, a little global current affairs franchise you may have heard of. He doesn't have an American accent and he doesn't have an iPhone. You'll all know him but not all of you will like him: Cameron Slater aka Whaleoil.

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The trouble with trophies

  • Advertising
  • September 14, 2010
  • Courtney Lambert
The trouble with trophies

I came across this discussion on Mumbrella about what PR agencies need to do to win awards at Cannes and why "adland is the home of awards-obsessed backslapping knob-jockeys". And I thought it was quite interesting because I'm sad and have no life.

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Smackdown laid, can of whoop ass opened on SMEGS

  • Social media
  • August 26, 2010
  • Courtney Lambert
Smackdown laid, can of whoop ass opened on SMEGS

As I'm sure you're all aware, this week is SMEG Awareness Week. Social media expert guru (SMEG) numbers have been increasing in New Zealand in the last 12 months due to a combination of the tidal impacts on the Orinoco river and the recession. So here's a handy field guide to help you spot them.

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The professionalism equation: cut crap, rate yourself, reap rewards

  • Marketing
  • August 16, 2010
  • Courtney Lambert
The professionalism equation: cut crap, rate yourself, reap rewards

I do a lot of those 'standing up the front, waving my arms around with slide presentation' things. People are generally quite nice and give you a little clap at the end and then you get cheese and wine. It's all very pleasant. However, my sensibilities were a little bit shaken the other day when a well-meaning smug suit stood up at the end of my presentation, addressed the audience and said: “Everything Courtney said is just a suggestion. There's no best way really.” How very post-modern. And undermining. Punk.

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Freshly squeezed news slakes powerful information thirsts

  • Advertising
  • July 15, 2010
  • StopPress Team
Freshly squeezed news slakes powerful information thirsts

As carrots are to stew, news is to the internet.

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