Browsing: Courtney Lambert

Movings/shakings
Movings/Shakings: January 16
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New year, new (and even some pre-Christmas) news in this bumper edition of Movings/Shakings, as Saatchi & Saatchi kicks off its Creative Collective with two hires, DDB adds a six pack to the creative coterie, tributes flow for Wellington’s Mike Boekholt, Adshel announces its new marketing director, Michelle Boag farewells Ogilvy, Courtney Lambert exchanges Fairfax for Xero, Kath Hurley swaps the MPA for the MA, NZ Lotteries chooses its new chief, Holly Dean takes a break from The Sweet Shop, and Cliff Joiner switches allegiance. 

News
Fairfax rings changes within Kiwi divisions
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The latest annual report from Fairfax painted a fairly grim picture for the Australian-owned media company, with a loss of A$401 million on the back of a A$651 million writedown in the value of its mastheads and a 40 percent reduction in the value of its share price this year. In an effort to raise capital, local teacher’s pet TradeMe is set to be partially floated and changes are also being made within both the New Zealand newspaper and magazine divisions.  

Opinion
God defend New Zealand: is overlooking Kiwi comms talent a sin?
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I once heard about a wine industry meltdown when New Zealand wine wasn’t on the menu for an Auckland-based Tourism New Zealand schmooze function. And good on the winemakers for kicking up a stink, I say. Yet who would do the same if the branding, media services, website or PR wasn’t run by Kiwis? Overlooking New Zealand talent for ‘experts from out of town’ is a hate-crime against the country and, in front-facing services such as marketing and communications, it’s just bloody stupid.

Opinion
The trouble with trophies
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I came across this discussion on Mumbrella about what PR agencies need to do to win awards at Cannes and why “adland is the home of awards-obsessed backslapping knob-jockeys”. And I thought it was quite interesting because I’m sad and have no life.

Opinion
Smackdown laid, can of whoop ass opened on SMEGS
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As I’m sure you’re all aware, this week is SMEG Awareness Week. Social media expert guru (SMEG) numbers have been increasing in New Zealand in the last 12 months due to a combination of the tidal impacts on the Orinoco river and the recession. So here’s a handy field guide to help you spot them.

Opinion
The professionalism equation: cut crap, rate yourself, reap rewards
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I do a lot of those ‘standing up the front, waving my arms around with slide presentation’ things. People are generally quite nice and give you a little clap at the end and then you get cheese and wine. It’s all very pleasant. However, my sensibilities were a little bit shaken the other day when a well-meaning smug suit stood up at the end of my presentation, addressed the audience and said: “Everything Courtney said is just a suggestion. There’s no best way really.” How very post-modern. And undermining. Punk.