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Thinking outside the box: Casper’s Jeff Chapin on disrupting the mattress market
Casper is the original ‘bed in a box’ – it’s a direct-to-consumer e-commerce company selling foam mattresses which are hydraulically compressed into boxes. The US-based company has yet to be active in the New Zealand market, but a handful of its many global copycats are already shaking up what co-founder Jeff Chapin refers to as “Big Mattress”.