Browsing: Campaign of the Year

Stoppies 2017: Vogel’s brings Campaign of the Year to its table

Last year saw Vogel’s roll out its first TV campaign in a decade, and it was worth the wait. ‘What do you bring to the table’ sparked discussion, inspired parodies, challenged stereotypes, attracted millions of views and has now also been acknowledged as our campaign of the year. Shine’s head of client services, Tim Ellis, gives us some insight on how it all came together.